[MUD-Dev] Game design and gender: An interesting article
Tue Aug 31 14:16:01 New Zealand Standard Time 1999
> -----Original Message-----
> From: Jeremy Music "Sterling" [mailto:rezo at lords.com]
> Sent: Tuesday, August 31, 1999 6:44 AM
> To: Mud Dev Mailing list
> Subject: Re: [MUD-Dev] Game design and gender: An interesting article
> The consoles are aimed at boys because that's who buys them.
> :) They are
> even more driven by market forces than PC games. My wife, an
> video game player, would never buy a console, or even a game,
> though she
> will play them with me.
You should get her a Playstation with:
Tail of the Sun
Both games are unavailable for PC & are perfect examples of games that
females like though they aren't necessarily intended as such.
> I would say
> that Hasbro (where a lot of the titles she likes come from)
> is the closest to
> aiming at girls, since they sure aren't aiming at me.
Hasbro's expertise is in the casual gamer. I'd actually venture to say that
a game that appeals to girls is liable to be one that isn't targeted at the
*adolescent* male. Most adult, mature men will actually find gameplay
oriented around building, nurturing, and communicating to be quite
interesting if they have developed patience.
I have seen the claim (which I can't evaluate, not having played any of
them) that Purple Moon failed because its games were, in final analysis, not
> The single biggest explanation for why game companies don't
> aim at girls,
> though, is that they really don't know how.
Game companies are 95% male, and also 95% under the age of 30.
It's also self-fulfilling marketing--females don't tend to frequent the
retail channels that games are delivered by, and don't consider themselves
to be in the target market and therefore do not seek out product...
MUD-Dev maillist - MUD-Dev at kanga.nu
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