[MUD-Dev] [BIZ] Advertising sprawl (yahoo)

Daniel.Harman at barclayscapital.com Daniel.Harman at barclayscapital.com
Wed Apr 18 10:55:08 New Zealand Standard Time 2001


On 17 April 2001 23:30, Matt Mihaly wrote:
> On Tue, 10 Apr 2001, Lars Duening wrote:
 
>> I really hope that in-game advertising, if it is ever attempted on
>> a larger scale, is going to crash and burn like web banner
>> advertising already did. If I pay good money for game (nothing
>> wrong with that), I definitely don't want to get commercials shoved
>> into my face. I wanted that, I'd watch TV.
 
> Web banner advertising crashed and burned because the expectations
> were too high. It's not like it doesn't work. It just doesn't
> justify the prices people were previously paying.

I wonder about that, as personally I skip over magazine adverts just
the same as web page ones! It always seemed to me that they didn't pay
much for the adverts as it was all contingent on a click through. This
never seemed like a fair comparison with a magazine advert to me and
it makes me think that the added transparency of the web model was
possibly more its undoing than anything else.

Its interesting as the larger adformats and more frequent pop-ups that
have arisen as a result have in turn encouraged an awful lot of people
to download webwasher et al. I get the feeling that the micro-payments
paradigm needs to start working pretty soon as otherwise more websites
are going die.

Dan
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