[MUD-Dev] [BIZ] Advertising sprawl (yahoo)

Matt Mihaly the_logos at achaea.com
Wed Apr 18 19:54:01 New Zealand Standard Time 2001

On Wed, 18 Apr 2001, Caliban Tiresias Darklock wrote:

> Sometimes I'll go to a site and see a banner I would REALLY like to
> click on -- in a few minutes, once I get done with what I'm doing.

I certainly know that feeling.
> And if you put your ad banner in a dinky little window that's in my
> way, I close it before I even bother to look at what's on it. Rule
> #1 of advertising: don't annoy me! Annoyed people don't buy things!

I'm not sure one of those stupid little windows has ever gotten fully
loaded before I closed it. I can tell you right now too that even if I
wanted to look at porn, I'd never go to a porn site because of those
blasted little boxes that hijack your browser even after you're off
the page.

> In short, web banners don't work because the people who use them are
> incompetent. Not a single one of them has sat down and said "how do
> I want web banners to work when I'm browsing web sites?" -- they've
> said "how do I want web banners to work when I'm looking at web
> banners?"  instead, but unfortunately nobody does that. Since when
> have you ever gone out looking for ads on the net?

See, I think they do work. They have worked fine for Achaea, for
instance. I just think the expectations of them were unrealistic.


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