Brand Loyalty (was Re: [MUD-Dev] Requirements for MM (wasComplexities of MMOG Servers))

Caliban Tiresias Darklock caliban at darklock.com
Wed Jan 1 06:07:02 New Zealand Daylight Time 2003


From: "Dubious Advocate" <dubiousadvocate at hotmail.com>

> What you're asserting is an 85% retention rate.

Actually, what he's asserting is that 85% of your customers would
rather stay than go, which is a somewhat more nebulous form of
loyalty.


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