Brand Loyalty (was Re: [MUD-Dev] Requirements for MM (wasComplexities of MMOG Servers))

Caliban Tiresias Darklock caliban at
Wed Jan 1 06:40:03 New Zealand Daylight Time 2003

From: <szii at>

> Would I buy another Origin game?  Hell ya, in a heartbeat.  For
> all the time I spent on UO every bug I found got fixed fairly
> quickly and they seemed to actually CARE about the player.  There
> may have been a zillion bugs I never saw..but my perception of the
> game was smooth and working.  Right, wrong, it's all about
> perception.

Just as a side note to the above: one of the confusing elements of
customer satisfaction is that a customer who has a problem that gets
fixed will be more satisfied than a customer who doesn't have a
problem. This has been known for close to a century, and people
still don't really understand why or actively attempt to leverage
this fact.

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