Brand Loyalty (was Re: [MUD-Dev] Requirements for MM(wasComplexities of MMOG Servers))

Damion Schubert damion at zenofdesign.com
Mon Jan 20 09:27:04 New Zealand Daylight Time 2003


From: Matt Mihaly
> On Wed, 15 Jan 2003, Damion Schubert wrote:
 
>> One of the often-quoted maxims around the offices of pay-for MMP
>> services is to never let non-paying customers mix freely with
>> paying customers.  The concept of character valuation is the
>> primary reason.
 
> Gah! Really? I feel exactly the opposite, though that's likely a
> result of our business model. We are all about letting people who
> haven't yet become customers play as long as they want. The more
> customers they interact with, the more likely they are to become
> hooked on the world, and the more likely they are to become
> customers later.

Perhaps its due to the difference of scale in our player bases.  But
even on Meridian, we had problems with, for example, players
creating one-time characters and using it to annoy or harass others
on the mud (usually verbally, as they were too hamstrung to do much
else).

--d

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