Brand Loyalty (was Re: [MUD-Dev] Requirements for MM(wasCompl exities of MMOG Servers))

Eric Hu eric at ttic.com.tw
Tue Jan 28 13:50:57 New Zealand Daylight Time 2003


On Mon, 20 Jan 2003 12:51:24 -0000
Daniel.Harman at barclayscapital.com wrote:
> From: shren [mailto:shren at io.com] 

>> I hear this a lot, but I don't really believe it.  The people who
>> buy the level 60 characters are likely to drive them like
>> rentals. I don't see them necessarily wanting to compete at the
>> same level that the person who made the character competes -
>> planes runs or whatever the vernacular is.  They'll probably just
>> explore and socialize, like a dillante in a tank.

>> A person who buys a level 60 character is likely to do very
>> different things with it than someone who rents one - and
>> probably won't be spending too much time with level 60s.

Frankly, I never think someone paid USD1000 to purchase a character
will not spend too much time on it. American's salary is higher than
my country, but I still doubt it. When a lady purchase a beautiful,
precious jewery, what will she do?

> I've observed two types of end users who buy level 60s (ignoring
> the asset strippers in the middle). The first type have their own
> level 60s which they self leveled. These guys are pretty harmless
> and just want to try another character class. In fact a lot of
> these get the alts as gifts from retiring guild mates. The other
> type tend to be people who think they can make money farming stuff
> with their level 60 or want to get to the top of the tree without
> learning the necessary skills. These guys tend to be pretty
> unpleasant.

Yes. What Daniel said is the truth. The point is -- there are very
few 1st type player need to purchase character from eBay. There are
plently of retired characters or casual gamer's character in the
guild. You never need to buy one, all you need is asking "I could
login one more wizard/druid/cleric now, whose character could I
lend?"

In the other hand, there are no warrant that a LV65 uber cleric will
be a good LV65 enchater.

Of course, the 2nd type players are very very dangerous for his
partners.

> You'll find that you can see remarkably little. The more
> spectacular stuff requires raids. Of course, that could just be my
> conditioning talking ;)

Yes. No one will purchase a low lv character, it waste money. But in
the endgame-- such as dangerous plane-raid, people don't trust the
one they know nothing. That means you will be forbidden in most high
LV area. By the way, I dont think buying a LV65 character for
sightseeing is a good idea. :)

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