Brand Loyalty (was Re: [MUD-Dev] Requirements for MM (wasComp lexities of MMOG Servers))

holding99 at holding99 at
Wed Jan 29 22:51:48 New Zealand Daylight Time 2003

At 06:03 AM 1/18/2003 -0800, Ted L. Chen wrote:

> Control of their immediate environment.  The number of variables
> that can cause unpleasantness (such as a lowly field bunny killing
> you) are reduced as you advance in any treadmill.

> Control is a very enticing thing at any level of consequence.
> Starbucks' gazillion choices of how to make coffee is the most
> trivial example of them.  There, you choose your Tall Mocha
> Cappuccino with Low-fat Whip cream and light on the Sugar just for
> the simple purpose of reducing the variability of your early
> morning riser.

I agree completely, on more levels than just games and
coffee. Success at the education treadmill gives more control
(theoretically, at least) on the job treadmill. Success at the job
treadmill gives more control over the recreation treadmill (having
more time/money to spend). Success at the recreation treadmill gives
more control over the social treadmill. And so on.

So perhaps we need to take a lesson from real life. Instead of
creating more ladders for people to climb, all of which are
independent, perhaps it would be better to create webs that people
can climb, using one strand to help bootstrap themselves into

T.H. Cooke

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