[MUD-Dev] Marketing Resources?
ren at aldermangroup.com
Sat Apr 23 06:43:01 New Zealand Standard Time 2005
Michael Hartman wrote:
> Are there any good resources out there for enhancing one's
> understanding of marketing in the gaming business?
In terms of reading material. For the games world specifically
Jessica and Bridgette's fine book contains sections on marketing:
Developing Online Games: Insiders Guide, Jessica Mulligan,
Bridgette Petrovsky, Bridgette Patrovsky, Prentice Hall PTR.
Though as someone who's day job has been marketing on and off for
the last 10 years or so, I have to say that a good grounding in the
basics will go a very very long way whatever industry sector you
happen to be working in.
IMHO the finest text book on marketing is 'Kotler':
Marketing Management: Millennium Edition (10th Edition)
(Hardcover) by Philip Kotler
Hmm, maybe MUD-DEV needs a mutant off shoot MUD-SELL for discussions
of marketing stuff.
,,,and just this once my commercial, strategy, marketing and product
development consultancy: www.sizeofaplanet.com
MUD-Dev mailing list
MUD-Dev at kanga.nu
More information about the MUD-Dev