[MUD-Dev] Marketing Resources?
tchunter3 at comcast.net
Tue Apr 26 06:45:29 New Zealand Standard Time 2005
Starting with a fact:
Themis group has consulted to at least two failed games, Wish by
Mutable Realms, and Rubies of Eventide.
I am not thinking that this makes Themis the kiss of death. I
suspect that what is happening is more complex but gets to the
heart of the question. What is more likely is someone spent a lot
of time and effort to start a company and build a game but had not
given a lot of thought to marketing. Either they did not plan for
it, or they planned to handle it later, after the product was
built, or they just put off planning it, preffering to focus on
the game and thinking they could get away with planning for it
But a game is a product and most successful organizations start
thier planning with the marketing organization involved from the
beginning. If a developer builds a game without thinking about
the market and marketing then the chance of failure goes way up.
It would not suprise me if the two companies mentioned above had
at least some of these problems, they are actually common in
software start ups of all types, not just games.
I don't know if Themis was brought in when it was too late or if
some other story explains what happened, just throwing a little
gasoline on the fire.
The impact of marketing decisions on Wish and Rubies might be an
interesting way to drive a discussion of the problem of marketing
these games though.
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